Blogs

Some turn into customers. Some never answer the phone. Others look promising at first but go nowhere.

A conversation with Nick Kurjiaka , General Manager of Education at PX, and Ryan Simmons , Senior Director of Sales.

Lead verification is the process of checking a lead record against third-party data before you pay for it or call it. A complete check answers three questions: was consent captured and documented…

New York, July 16, 2026 : Today, PX, the leading technology platform for customer acquisition, announced the launch of pest control as one of its new verticals.

If you buy leads, you inherit risk from websites you never visit. A partner's landing page can change its consent language, drop a required disclosure, or update its privacy policy, and the buyer…

PX has conducted its annual State of the Industry survey for the past seven years to capture how lead buyers, sellers, platforms, and intermediaries view the market.

If you buy home services leads from a third-party marketplace, you already know the pattern. One week the leads convert, and the phones connect. The next week, from the same lead source at the same…

Marketing teams are juggling more channels than ever. According to PX's 2025 survey research, the average marketing team works with 33 lead sources. At that scale, consistently tracking what's…

Lead acquisition budget waste is the portion of marketing spend lost to inefficiencies during the process of generating, buying, routing, or managing leads. This leads to low contact rates that carry…