Aged leads
Aged leads that give you
more ways to grow.
Consumers who are still shopping, from 8M+ monthly inquiries,
priced well below real-time leads
40% of generated leads don’t find a home
Every day, real consumers raise their hand, give consent to be contacted,
and aren’t matched with the right provider.
With aged leads your outbound team stays at full capacity and extracts any latent value that the lead still has.
Find aged leads in your industry
Purchase & refi
Mortgage
Homeowners and buyers who asked for purchase, refinance, or mortgage protection quotes
Auto, home, & life
Insurance
Drivers, homeowners, and families who requested auto, home, life, or final expense coverage quotes
Solar, HVAC, & roofing
Home services
Homeowners who asked for solar, windows, HVAC, roofing, or home security quotes
Looking for another industry? PX can check inventory across additional categories.
A smarter way to buy aged leads
Know the source
See prior sales
Bring your own suppression list
Consent on file
Never buy twice
Pay after you approve
From request to delivered file in three steps.
Need fresh, real-time leads too?
Explore the Marketplace
Frequently Asked Questions
What are aged leads?
Aged leads are consumer inquiries generated days, weeks, or months before you buy them. Most were first sold in real time, then made available again later at a lower price. The person still asked about a product or service, and some of them are still shopping.
How are aged leads different from real-time leads?
Real-time leads arrive seconds after the form is submitted, cost the most, and reward speed to the first call. Aged leads arrive days to months later, are usually shared, and reward persistence across calls, texts, and email.
Do aged leads convert?
Yes. They typically have lower contact rates than real-time leads, at a much lower cost per record. They work best when your economics are driven by volume and cost per acquisition rather than contact rate.
Why do older leads still buy?
Buying cycles often run longer than one form, the first buyer may have stopped calling, and life events like a renewal notice or a move can bring someone back into the market. By day 60, the rush of competing calls is also over.
How are aged leads priced?
Aged leads are grouped into age brackets, such as 30 to 60, 60 to 90, 90 to 180, or 180 days and older. Price falls as age rises, and also varies by vertical and filters such as location or homeownership.
How do I measure ROI on aged leads?
Measure cost per acquisition: total spend divided by customers won. Track it by age bracket and by source, then compare it with your real-time sources to decide how much budget each deserves.
Who are aged leads best for?
Call centers with idle time, teams adding volume alongside other channels, and new campaigns or verticals that are cheaper to test on lower-cost leads. Small teams with little time for multi-touch follow-up usually get more from real-time sources.
How do I buy aged leads from PX?
Aged leads from PX are available through AgedLeads.net. Pick your lead type, age bracket, and states, and our team sends you confirmed counts and pricing.