Platform
Using technology throughout your lead buying lifecycle
SUB-ID INTELLIGENCE
Granular visibility
Drill down from publisher to channel, traffic type, and sub-ID level (what is a sub-ID?)
Spot high-performing pockets of lead volume within the same lead source and scale them
CPL
Dynamic
Low
Optimal
High
Performance based pricing
Pay the right price for every lead through programmatic and automated pricing recommendations powered by AI.
Align pricing with conversion rates, win rates, and lead maturity
ELIMINATE SPEND INEFFICIENCIES
Efficient budget management
Manage complex budget allocations across branches, lead sources, and campaigns in an automated way
Use lead filters, deduplication, and verification tools to minimize budget waste
The lead volume you need to hit your marketing targets
Access customer demand across hundreds of pre-integrated sources, with leads, calls, clicks, and aged leads available through one marketplace.
AI products built into the PX platform
Applied AI tools that plug into your existing workflows to automate insight, improve quality, and reduce risk across your customer acquisition funnel.
PX TalkThread
Call intelligence
Objection: pricing
High intent signal
AI-powered call analysis that turns every customer acquisition call into structured, searchable insight
PX Pulse
Compliance automation
TCPA disclosure
Pass
Consent checkbox
Review
Automated compliance verification for customer acquisition websites across your partner ecosystem
PX Connector
Plug-and-play partners
AI calls placed
24
Sales ready
11
Follow up
7
Identity and contactability verification, consent and compliance checks, CRM and dialer delivery
Managed campaign operations
Our experts design and manage your campaigns within the PX marketplace – from routing logic and bidding strategies to testing plans, pacing, and reporting
Hands-on setup and ongoing optimization of PX campaigns
Experiment design, A/B tests, and performance reviews
Free up internal teams from day-to-day campaign operations
Digital acquisition campaigns
Performance marketers from PX run digital acquisition campaigns across channels, using PX as the central source of truth for lead quality, pricing, and ROI
Plan and execute media across trusted performance channels
Use PX data to continuously refine sources, bids, and caps
One coordinated strategy instead of fragmented execution
Compliance and governance support
Specialists help operationalize consent and compliance – from partner onboarding and site reviews to ongoing monitoring and audit support
Translate legal and regulatory requirements into PX rules
Support website and partner reviews with clear playbooks
Monitor risk signals and prepare for audits with confidence
Convert more leads.