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Scaling senior healthcare customer acquisition.

Spring Venture Group (SVG) is a leader in insurance comparison shopping, delivering real value by helping people navigate to find their best options, specifically in senior healthcare. Their challenge was to find a broader base of potential customers.

13x

Outcomes scaled with dynamic pricing and disposition data

Lead sources marketplace

Dynamic pricing

Disposition data

How PX helped Spring Venture Group scale

Illustration of a speech bubble with an eye and a checkmark, representing transparent communication and visibility.

A broader pool of available leads

A broader pool of available leads

A broader pool of available leads

Access to a much broader pool of available leads, with a single way to measure multiple sources at once.

Access to a much broader pool of available leads, with a single way to measure multiple sources at once.

Illustration of a speech bubble with an eye and a checkmark, representing transparent communication and visibility.

Daily disposition feedback loop

Daily disposition feedback loop

Daily disposition feedback loop

A daily feedback loop from sales into PX, known as disposition reporting, drove agile optimization on early success indicators.

A daily feedback loop from sales into PX, known as disposition reporting, drove agile optimization on early success indicators.

Illustration of a speech bubble with an eye and a checkmark, representing transparent communication and visibility.

Dynamic lead pricing to performance

Dynamic lead pricing to performance

Dynamic lead pricing to performance

Dynamic pricing that ties payout directly to anticipated value, with specific segmentation of sources, channels, and lead types.

Dynamic pricing that ties payout directly to anticipated value, with specific segmentation of sources, channels, and lead types.

The result: outcomes scaled by as much as 13x

Using dynamic pricing and disposition data through PX, Spring Venture Group scaled outcomes by as much as 13x, while keeping CPA below target levels.

Chart: lead volume scaling up as CPA peaks and then settles at a lower level

Convert more leads. Convert more business.

PX helps brands identify the lead sources that perform better, optimize and automate dynamic bids, and scale customer acquisition with greater control.