Scaling call campaigns without losing control of CPA.
Clearlink needed to grow call volume during open enrollment while staying within an aggressive CPA target. PX helped them identify the right insurance call partners, optimize with disposition data, and scale the lead sources that performed.
44%
CPA below normal target levels during open enrollment
Insurance calls
Disposition data
Partner optimization
The challenge was not more volume. It was the right volume.
Clearlink needed to identify call partners who could deliver scale while staying within a tight CPA goal. The campaign needed more than broad access to supply. It needed fast testing, reliable performance visibility, and the ability to shift spend toward partners that proved they could convert.
Step 1
Find the right partners
Clearlink needed insurance call partners that could deliver both scale and efficiency.
Step 2
Put disposition data to work
Clearlink needed the right infrastructure to use disposition data and capture the signals that show which lead sources actually convert.
Step 3
Scale the right partners
Clearlink needed to put budget behind the partners that proved out, and scale those campaigns without CPA drifting back up.
How PX helped Clearlink optimize faster
The result: lower CPA and continued scale
During open enrollment, Clearlink generated CPAs 44% below its normal target levels. The campaign continued to maintain strong efficiency while scaling in the months that followed.
Make customer acquisition predictable.
PX helps brands identify the lead sources that perform better, optimize and automate dynamic bids, and scale customer acquisition with greater control.