You can do a lot more with PX.
Everything you need to run customer acquisition in one place.
Manage lead vendors, control who you buy from, set what every lead is worth, route opportunities intelligently, monitor compliance, and optimize performance from one platform.
Run your whole lead operation from one centralized platform.
Vendor selection, pricing, filtering, reporting, compliance and budget: the end-to-end lead buying lifecycle, with you setting every control.
Add a vendor with a click. Skip the aggregator markup.
Finding, negotiating with, and integrating a new lead vendor takes months. The Open Exchange makes it a click.
- Click to add exclusive, high-performing lead and call vendors from the marketplace straight into your mix.
- Buy direct from owned and operated vendors, which removes the 30% to 40% margin aggregators add to every lead.
- See total available lead supply by market, so you know where to scale and where you are bidding against the field.
- A dedicated PX team verifies and monitors every vendor for compliance before it can sell to you.
Pay what a lead is worth, not what a rate card says.
Flat pricing charges the same for a ready buyer and a dead-end inquiry. PX prices each lead against its expected value to your business.
- Set performance-based pricing rules at publisher and SubID level, so a strong SubID gets paid more and a weak one gets paid less.
- Change pricing, filters, and pacing while the campaign is running, and the lead flow responds immediately.
- Bid on the criteria you manage to: cost per appointment target, best days and times, buyer location.
- Sync with the Agent Availability API so you only buy leads and calls when your reps are actually free to work them.
Stop paying twice for the same consumer.
The same person fills in four forms in an afternoon. Without cross-vendor checks, you buy that person four times and your agents call them four times.
- Built-in deduplication filters duplicate leads at campaign level, which saves the spend and protects agent time.
- Integrate third-party verification tools including TransUnion, BLA, and RealPhone Validation to lift contact rates.
- Checks run before delivery, so a bad record never reaches your dialer.
- Rejected and returned leads feed straight back into vendor scoring.
See which vendor actually made you money.
Accepted-lead counts tell you almost nothing. PX reports on what happens after the lead lands.
- See where every lead came from, down to SubID and sub-campaign level, for every vendor you buy from.
- Track CPL, CPA, and your own custom KPIs across all vendors and campaigns in one view.
- Available Leads shows the volume sitting just outside your current bid, and what it would cost to win it.
- AI Call Audit closes the loop on quality, identifying missed sales opportunities and holding both reps and lead partners accountable.
Every lead arrives with its consent trail.
One-to-one consent changed what a compliant lead looks like. PX captures the proof at the point of collection and keeps it with the record.
- Consent capture built for the current TCPA standard, including one-to-one requirements.
- PX Pulse runs automated AI checks on partner landing pages and forms across your ecosystem.
- Full origin data on every lead: which site, which form, which disclosure.
- Centralized approval records and audit history, held in one place instead of across vendor inboxes.
One place for vendors, budget, and billing.
Most teams run lead buying across a dozen dashboards and a spreadsheet that someone rebuilds every Monday.
- Reallocate spend instantly from underperforming vendors to the ones that are working, without renegotiating anything.
- Route leads by segment with rules you control, straight into your CRM or dialer.
- One integration and one invoice, whatever the number of vendors behind it.
- Managed Services adds a PX team to run campaigns with you when you want the extra hands.
Define the customer you want. PX handles the rest.
Set the rules for what enters your acquisition funnel and change them as your business changes.
Targeting
Define geography, product type, consumer attributes and campaign criteria.
Filters
Accept or reject leads automatically based on the attributes that matter to your business.
Caps and pacing
Control lead volume by hour, day, location, campaign or vendor.
Operating hours
Buy leads when your teams are available to respond.
Vendor controls
Increase, reduce, pause or exclude individual vendors.
Campaign rules
Create different acquisition strategies for products, teams, markets or customer segments.
Bid and route on who is actually free to take the call.
Price and direct every lead against the state of your sales floor: agent availability, agent tier, and licensing. A lead only reaches a rep who is free to work it and cleared to sell it, and you stop paying for volume that lands in an empty queue.
Brands on PX are ahead of the curve.
Our State of the Industry survey found two things: vendor count predicts whether you hit your KPIs, and brands on PX pull ahead on every measure.
Vendors versus hitting your KPIs
Drag to set how many lead vendors you buy from today.
39%of lead buyers in this
band hit their KPIs
Lead buyers managing 1 to 10 vendors hit their KPIs 39% of the time. Every band above that does better.
Source: PX 2025 State of the Industry Survey, presented at LeadsCon 2025. Brands on PX are 42% more likely to hit ROI targets, 47% more likely to have control over their campaigns, and report 43% better insight into campaign performance than brands not on PX.
Four ways to meet your consumer. AI and integrations on top.
Pick the acquisition products that fit your funnel. They run on the same platform, the same reporting, and the same invoice.
Web Leads
Online form-fill leads from publisher sites, delivered to you in real time.
Inbound Calls
Live inbound phone calls, including warm transfers and call-verified leads.
Click Campaigns
Pay-per-click traffic sent straight to your landing pages and offers.
Rebound Leads
Re-engage leads that did not convert the first time and give them another path to buy.
Built in, and built to automate.
PX TalkThread
Turns every acquisition call into structured, searchable insight. Objections, intent signals, and outcomes, tagged automatically.
PX Pulse
Automated compliance monitoring for lead-gen partner websites. It checks partner landing pages and forms continuously, so a broken disclosure surfaces before it becomes your problem.
Read more →Plug-and-play partners
Identity and contactability verification, consent and compliance checks, CRM and dialer delivery. Turn a partner on from the platform rather than commissioning a build for each one.
Ready to grow?
Thirty minutes with a PX specialist to find the growth already sitting inside the budget you spend today.
Book a demo