INSURANCE

Predictable and compliant customer acquisition for modern insurance brands

Predictable and compliant customer acquisition for modern insurance brands

Growth breaks down when volume and scale outpace control and efficiency. PX helps insurance teams turn third party leads and calls into a compliant and scalable growth channel with full visibility into sources, pricing, performance, and outcomes.

Growth breaks down when volume and scale outpace control and efficiency. PX helps insurance teams turn third party leads and calls into a compliant and scalable growth channel with full visibility into sources, pricing, performance, and outcomes.

PX logo

Policies issued

Verified Flow

Quote created

Consent verified

Policy issued

Performance by source

SUB ID Level

Vendor A

SUB ID Email

Vendor B

SUB ID Google

Vendor C

SUB ID Facebook

We need to break open the marketing black box.

As insurance traffic sources multiply, predictability becomes the biggest challenge in doing customer acquisition right. What follows is complexity, limited visibility, fragmentation, and risk. 

When every dollar of marketing spend is transparent and accountable, acquisition becomes scalable, predictable, and structured, unlocking sustainable growth. 

We need to break open the marketing black box.

As insurance traffic sources multiply, predictability becomes the biggest challenge in doing customer acquisition right. What follows is complexity, limited visibility, fragmentation, and risk. 

When every dollar of marketing spend is transparent and accountable, acquisition becomes scalable, predictable, and structured, unlocking sustainable growth. 

We need to break open the marketing black box.

As insurance traffic sources multiply, predictability becomes the biggest challenge in doing customer acquisition right. What follows is complexity, limited visibility, fragmentation, and risk. 

When every dollar of marketing spend is transparent and accountable, acquisition becomes scalable, predictable, and structured, unlocking sustainable growth. 

INSURANCE GROWTH

Predictability changes how insurance teams grow

One Platform for Lead Vendors

Manage all existing lead vendors in one platform and easily add new, pre-vetted vendors from a curated lead marketplace. Scale supply without increasing operational complexity.

Granular Visibility Down to SUB-IDs

Go beyond lead vendor level reporting. PX provides source and SUB-ID level visibility so marketing teams can understand exactly which channels and traffic types are driving performance, and where inefficiencies hide.

Built In Compliance by Design

Compliance is embedded and enforced within acquisition workflows. Every lead and call is traceable and auditable across products, vendors, and states, giving teams confidence to scale without exposure.

Dynamic pricing based on performance

Not all leads are created equal, and pricing should not be either. PX uses AI to analyze real performance signals to dynamically price leads, helping insurance teams pay for outcomes, control CAC, and buy more high quality leads within the same budget.

Numbers That Speak

5M+

Unique consumers shopping on our marketplace

100+

Approved lead vendors

15+

Years of customer acquisition expertise

Built to grow with your scale

Choose your business type

Local and independent businesses

Enterprise teams

PX helps local and independent businesses manage customer acquisition efficiently across channels, vendors, and geographies—without unnecessary complexity.

Multi-vendor sourcing

Speed-to-lead controls

Performance visibility

Built to grow with your scale

Choose your business type

Local and independent businesses

Enterprise teams

PX helps local and independent businesses manage customer acquisition efficiently across channels, vendors, and geographies—without unnecessary complexity.

Multi-vendor sourcing

Speed-to-lead controls

Performance visibility

Built to grow with your scale

Choose your business type

Local and independent businesses

Enterprise teams

PX helps local and independent businesses manage customer acquisition efficiently across channels, vendors, and geographies—without unnecessary complexity.

Multi-vendor sourcing

Speed-to-lead controls

Performance visibility

Built to grow with your scale

Choose your business type

Local and independent businesses

Enterprise teams

PX helps local and independent businesses manage customer acquisition efficiently across channels, vendors, and geographies—without unnecessary complexity.

Multi-vendor sourcing

Speed-to-lead controls

Performance visibility

Put Compliance Management on Autopilot

PX embeds consent verification and compliance controls directly into your acquisition workflows,
ensuring every lead is verified, traceable, and ready for conversion.

Illustration of PX compliance coverage: regulations, pre-vetted publishers and compliant data
Illustration of PX compliance coverage: regulations, pre-vetted publishers and compliant data

PX holds lead vendors to a high compliance bar by pre-vetting marketing materials and landing pages and guiding partners to improve quality and regulatory alignment.

Automated monitoring analyzes vendor sites and flags anomalies, unauthorized changes, or compliance risks in real time.

Regular, proactive audits help identify issues early and maintain consistent standards across all partners.

Seamless integrations with leading verification services ensure only qualified, clean, and consented leads reach sales teams.

Types of insurances supported and distribution models

Types of insurances supported

Life insurance

Auto insurance

Home warranty

Commercial insurance

Home and rental insurance

Health and Medicare

Distribution models

Direct to consumer

Consumers request quotes and policies directly on brand websites

Agents, brokers, and local businesses

Leads distributed to licensed agents, brokers, or local offices

Call center driven acquisition

Inbound and outbound sales handled by centralized call centers

One platform, multiple motions

Scale across motions without rebuilding your acquisition stack.

Frequently Asked Questions

What types of insurance does PX support?

PX supports customer acquisition across major insurance lines including life insurance, auto insurance, home warranty, commercial insurance, home and rental insurance, and health and Medicare. The platform is designed to handle different compliance, consent, and distribution requirements across each line of business.

How does customer acquisition differ across insurance distribution models?
Why is compliance critical in insurance customer acquisition?
Does PX replace existing insurance CRMs or call center tools?
How do insurance brands buy leads at the right price?

Convert more leads

Convert more policies.