Healthcare

Write more healthcare policies with predictable lead acquisition

Write more healthcare policies with predictable lead acquisition

Compliance-first technology that automates lead buying, aligns capacity with demand, and improves enrollment quality.

Compliance-first technology that automates lead buying, aligns capacity with demand, and improves enrollment quality.

Lead Volume

Time

Target lead volume

Actual lead volume

Quality band

Compliance check

Capacity aligned routing

Source transparency

Lead verified

Best performing lead sources

Target zips

Lead buying is not just
a numbers game
(Volume ≠ growth)

Healthcare providers and carriers do life-changing work, but the path to reaching new patients has become unnecessarily complex.

Rising CPAs, lower approval rates, and stricter FCC and CMS regulations are widening the gap between cost per acquisition and approved enrollments, putting pressure on margins.





Leading healthcare plan providers trust the PX platform to access and evaluate new lead vendors, connect with them, analyze their  performance and optimize it till they reach their marketing goals.  

Lead buying is not just
a numbers game
(Volume ≠ growth)

Healthcare providers and carriers do life-changing work, but the path to reaching new patients has become unnecessarily complex.

Rising CPAs, lower approval rates, and stricter FCC and CMS regulations are widening the gap between cost per acquisition and approved enrollments, putting pressure on margins.





Leading healthcare plan providers trust the PX platform to access and evaluate new lead vendors, connect with them, analyze their  performance and optimize it till they reach their marketing goals.  

Lead buying is not just
a numbers game
(Volume ≠ growth)

Healthcare providers and carriers do life-changing work, but the path to reaching new patients has become unnecessarily complex.

Rising CPAs, lower approval rates, and stricter FCC and CMS regulations are widening the gap between cost per acquisition and approved enrollments, putting pressure on margins.





Leading healthcare plan providers trust the PX platform to access and evaluate new lead vendors, connect with them, analyze their  performance and optimize it till they reach their marketing goals.  

They Trust Us

  • Oak Street Health logo
    Oak Street Health logo
  • Spring Venture Group logo
    Spring Venture Group logo
  • Connie Health logo
  • Clearview Medicare logo
  • Carida Insurance logo
  • Bankers Life logo
  • Clearlink logo
  • Oak Street Health logo
  • Spring Venture Group logo
  • Connie Health logo
  • Clearview Medicare logo
  • Carida Insurance logo
  • Bankers Life logo
  • Clearlink logo

The technology that powers predictable acquisition and enrollments

The technology that powers predictable acquisition and enrollments

A modern platform built for scale: source-level visibility, performance-based buying, and vendor operations, all in one place.

Lead marketplace

How can I get more leads?

Add new lead vendors and manage existing ones better through a curated lead marketplace.

Automation

How do I optimize and improve performance?

Make faster decisions and scale campaigns based on customized KPIs, with automated routing, pricing, and vendor optimization.

Fragmentation

How do I deal with so many lead sources?

Centralize vendor onboarding, compliance management, reporting, billing, and integrations in one seamless system.

Transparency

Where do my best enrollments come from?

See performance at the source level, understand what drives true enrollment outcomes, and reallocate spend with confidence.

How does third-party lead buying work?

1

Healthcare lead form with consent captured and validated name, phone and zip fields
Healthcare lead form with consent captured and validated name, phone and zip fields
Healthcare lead form with consent captured and validated name, phone and zip fields

Lead submitted

Consumer completes a compliant form

2

Live auction with three healthcare providers bidding, the $25 bid winning
Live auction with three healthcare providers bidding, the $25 bid winning

Live auction

Qualified providers bid in real time

3

Sales agent card showing an outbound call in progress
Sales agent card showing an outbound call in progress

Agent outreach

The winning provider contacts the lead

Compliance management that you can see, trust, and prove

TCPA

CMS

SOA 48-hour ruling

HIPAA

SOC2 Type II

Current state

Fragmented

Separate compliance processes for each lead source.

Manual reviews for each lead source slow down onboarding.

Reactive rather than proactive publisher monitoring.

Desired state

Centralized

Centralize all lead sources under one compliance framework.

Verify and record consent at the source.

Have visibility into the end-to-end lead journey.

Ensure leads are real time, human, and not bots filling out the form.

PX's retention solution proactively retains at-risk policyholders

30%

of new enrollments switch or exit within the first 90 days

What if you could predict and retain them proactively?

Churn signals detected

Identify early switching signals from PX's marketplace activity and behavioral patterns

At-risk policyholders routed

Route at-risk policyholders to the right retention queue based on your internal workflows

Proactive retention outreach

Your retention team intervenes with the right plan or offer to prevent churn

Case study spotlight

Case study spotlight

Spring Venture Group is a leader in insurance comparison shopping, delivering real value by helping people navigate to find their best options, specifically in senior healthcare. Their challenge was to find a broader base of potential customers.

Spring Venture Group is a leader in insurance comparison shopping, delivering real value by helping people navigate to find their best options, specifically in senior healthcare. Their challenge was to find a broader base of potential customers.

13x

Outcomes scaled

CPA

Below target levels

Built to grow with your scale

Choose your business type

Local and independent businesses

Enterprise teams

PX helps local and independent businesses manage customer acquisition efficiently across channels, vendors, and geographies—without unnecessary complexity.

Multi-vendor sourcing

Speed-to-lead controls

Performance visibility

Built to grow with your scale

Choose your business type

Local and independent businesses

Enterprise teams

PX helps local and independent businesses manage customer acquisition efficiently across channels, vendors, and geographies—without unnecessary complexity.

Multi-vendor sourcing

Speed-to-lead controls

Performance visibility

Built to grow with your scale

Choose your business type

Local and independent businesses

Enterprise teams

PX helps local and independent businesses manage customer acquisition efficiently across channels, vendors, and geographies—without unnecessary complexity.

Multi-vendor sourcing

Speed-to-lead controls

Performance visibility

Built to grow with your scale

Choose your business type

Local and independent businesses

Enterprise teams

PX helps local and independent businesses manage customer acquisition efficiently across channels, vendors, and geographies—without unnecessary complexity.

Multi-vendor sourcing

Speed-to-lead controls

Performance visibility

Frequently Asked Questions

What are healthcare leads?

Healthcare leads are individuals who express interest in enrolling in a health insurance plan, including Medicare Advantage, ACA marketplace plans, under-65 health insurance, supplemental coverage, or related healthcare services. In regulated markets like Medicare and ACA, healthcare leads must meet specific consent and compliance standards before being contacted by licensed agents.

What is the difference between Medicare leads and ACA leads?
Why is healthcare marketing becoming more difficult?
What is compliant healthcare lead buying?
What is sub-ID level transparency in healthcare lead buying?
Why is retention important in Medicare and ACA marketing?
What is rapid disenrollment in Medicare?
How can healthcare brands improve enrollment approval rates?
What should healthcare marketers measure beyond cost per lead?
How does technology improve healthcare lead buying?

Convert more leads

Convert more policies.