Scaling senior healthcare customer acquisition.
Spring Venture Group (SVG) is a leader in insurance comparison shopping, delivering real value by helping people navigate to find their best options, specifically in senior healthcare. Their challenge was to find a broader base of potential customers.
How PX helped Spring Venture Group scale
SVG launched their Open Enrollment campaigns through PX to deploy critical changes in their approach to reach that goal. The move immediately enabled:
A broader pool of available leads
Access to a much broader pool of available leads, with a single way to measure multiple sources at once.
Daily disposition feedback loop
A daily feedback loop from sales into PX, known as disposition reporting, drove agile optimization on early success indicators.
Dynamic lead pricing to performance
Dynamic pricing that ties payout directly to anticipated value, with specific segmentation of sources, channels, and lead types.
The result: outcomes scaled by as much as 13x
Using dynamic pricing and disposition data through PX, Spring Venture Group scaled outcomes by as much as 13x, while keeping CPA below target levels.