ADT is USA’s #1 smart home security provider. Combining technology and the human touch, it offers products like smart home devices, security cameras, smoke and flood detectors, and other home security equipment.
| Industry: Home Services | Location: USA |
| Company Size: Large (22k Employees) | Products Used: PX’s Branded Campaigns |
Problem
Home Services has typically been an industry with a long sales cycle, so paying lead vendors on a cost-per-lead basis creates a greater risk. From a lead-capturing perspective, a sub-optimized branded landing page results in fewer clicks being converted to leads. Third-party hosted pages create additional compliance risk and increase workload. Furthermore, typically, 35-40% of those who fill out a home security lead form cannot be contacted, either because people are not receiving calls/are not able to reach out to the consumer, or sales team does not reach out immediately because they are already overloaded with leads.
Goals
– Consistently hit cost-per-install targets
– Expand the email channel with a focus on compliance and speed to market
– Build attractive, branded, and customized landing pages with more flexible paths of conversion to scale at speed
– Scale branded landing page traffic and lead volume
– Visibility and transparency on sources, performance, creatives, and compliance
CPA goals hit consistently for 3+ years
700+ installations per month
>300% growth in lead volume
80% of online appointments from PX landing pages
>1MN users reached monthly through email campaigns
8% conversion from lead to install
“Working with PX has changed our view on the ability to run a full-scale email program at a Cost per Lead compensation. The ADT email campaigns through PX have created scale, large efficiencies, and innovation through the appointment scheduling flow that really has opened new doors of opportunities for us. We feel that the team of PX is an extension of our team and are looking forward to further scaling.”
– Matt Curtis,
Director of Business Development, ADT
