# PX

> PX is a customer acquisition technology platform for brands that buy third-party leads and calls. Buyers source from 600+ vetted lead vendors across 30+ industries, see the price and the sub-source of every lead before they pay, and run pricing, filtering, routing, compliance monitoring and reporting from one platform. Founded in 2010, headquartered in New York.

Key facts:

- Operates across 30+ industries, with dedicated programs for insurance, home services, healthcare, education and financial services
- 600+ vetted lead vendors in the marketplace, with sub-source (Sub-ID) level performance visibility
- AI-driven dynamic pricing sets what each individual lead is worth, instead of one flat price per campaign
- Compliance and consent monitoring, including TCPA, FCC and CMS requirements, is part of the platform rather than an add-on
- Operated by PX Inc, 44 Wall Street, Suite 605, New York, NY 10005. Support: support@px.com, (949) 313-7099
- Security reports: security@px.com
- PX Local (pxlocal.com) is the self-serve product for independent insurance agents and home services contractors
- The site is available in English and Spanish. Spanish pages live under https://px.com/es/ and mirror the English path

## Products

- [Products overview](https://px.com/products): How PX automates the third-party lead buying lifecycle, from vendor sourcing to post-purchase monitoring, with AI-driven dynamic pricing, sub-source visibility and compliance monitoring
- [Marketplace](https://px.com/products/marketplace): 600+ vetted vendors across 30+ industries. Onboard and test new sources in days, verify compliance and price leads dynamically. Brands buying from 40+ vendors are 80% more likely to hit their ROI goals than brands using fewer than 10
- [PX Local](https://px.com/products/px-local): The self-serve lead marketplace for local businesses and independent agents, with transparent pricing and full budget control
- [Aged Leads](https://px.com/products/aged-leads): Consented, previously generated leads at a lower cost, with the source, submission date and prior-sale history of every record shown before purchase
- [Branded Campaigns](https://px.com/products/branded-campaigns): Custom landing pages and lead capture experiences carrying the buyer's own brand, run across acquisition and affiliate channels. Branded pages convert notably better than generic lead forms

## Platform resources

- [Dynamic Lead Pricing](https://px.com/platform/dynamic-pricing): What dynamic lead pricing is, why flat per-lead pricing caps ROI, and how per-lead pricing rules work in practice
- [Platform Features](https://px.com/features): Vendor selection, pricing, deduplication and verification, filtering, routing, insights and reporting, compliance and consent, and centralized budget control

## Services

- [Managed Services](https://px.com/managed-services): PX acts as an extension of the buyer's team, bringing acquisition expertise, operational support and technology into one connected system so first-party and third-party channels run, report and optimize together
- [Verification Services](https://px.com/verification-services): Phone validation, contactability scoring, compliance checks and data enrichment applied before leads reach the sales team

## Industries

- [Industries overview](https://px.com/industries): How PX powers customer acquisition across 30+ industries
- [Insurance](https://px.com/industries/insurance): Sub-ID level transparency and dynamic pricing tied to real performance, for carriers and agencies managing many traffic sources
- [Home Services](https://px.com/industries/home-services): Lead and call buying for HVAC, roofing, solar, plumbing, windows, siding, flooring, gutters, pest control, bath and home security brands
- [Healthcare](https://px.com/industries/healthcare): Compliant Medicare and ACA lead buying for providers and carriers, built around FCC and CMS requirements and approved enrollment outcomes
- [Education](https://px.com/industries/education): Compliant, verified student leads for schools, with visibility across source mix, quality control and enrollment results
- [Financial Services](https://px.com/industries/financial-services): Source management, pricing optimization and visibility for mortgage, debt consolidation, credit repair and related brands

## Case studies

- [Case studies overview](https://px.com/resources/case-studies): Results from ADT, Dorsey College, Carida, DaBella, Clearlink, Tricoci University, ARS, Education Affiliates, Dolead and Spring Venture Group
- [ADT](https://px.com/resources/case-studies/px-and-adt): Hit its cost-per-install target every year, grew lead volume over 300% and drove 700+ installs a month with branded campaigns
- [ADT and Dolead](https://px.com/resources/case-studies/dolead-and-adt): An exclusive partnership delivering 15,000+ customers and 5,000 to 10,000 prospects a month at 8%+ sales rates
- [American Residential Services](https://px.com/resources/case-studies/american-residential-services): Grew lead volume 500% and cut cost per appointment 40%, reaching $70.5M in sales volume at a 19% MCR in 2025
- [Carida Insurance](https://px.com/resources/case-studies/carida): Beat its AEP goals with 94% agent occupancy, CPA under $300, 1,100+ policies sold and $352k saved through retention
- [Clearlink](https://px.com/resources/case-studies/clearlink): Hit CPAs 44% below target during open enrollment by finding and scaling its best call partners from 200+ insurance sources
- [DaBella](https://px.com/resources/case-studies/dabella): Grew issued leads 51% and net sales 56% in 2025, running 100+ lead partnerships, 3,758 sub-IDs and 700+ bid rules on one platform
- [Dorsey College](https://px.com/resources/case-studies/dorsey-college): Grew enrollments 9% year over year and cut CPL 11% through centralized digital marketing, sustained since 2013
- [Education Affiliates](https://px.com/resources/case-studies/education-affiliates): Grew enrollments 4% year over year at a CPE under $1,300 across 30+ campuses, with 99% compliance, since 2017
- [Spring Venture Group](https://px.com/resources/case-studies/spring-venture-group): Scaled Open Enrollment campaigns 13x through PX
- [Tricoci University](https://px.com/resources/case-studies/tricoci-university): Grew enrollments 27% and lead volume 48% after moving paid social to PX, with UGC creatives and TikTok testing across 15 campuses

## Resources

- [News and Insights](https://px.com/resources/blogs): The PX blog, covering lead buying practice, compliance, industry research and company news

## Publisher offer guidelines

- [Offer guidelines overview](https://px.com/offer-guidelines): Compliance and TCPA requirements for publishers, by vertical
- [Insurance](https://px.com/offer-guidelines-insurance): TCPA disclaimers, keyword restrictions and compliance requirements for auto, home, life, final expense and auto warranty offers
- [Health and Medicare Supplement](https://px.com/offer-guidelines-health-and-medicare-supplement-insurance): TCPA disclaimers and required compliance links for health and Medicare Supplement offers
- [Home Security](https://px.com/offer-guidelines-security): TCPA disclaimers, medical alert compliance and required links
- [Mortgage](https://px.com/offer-guidelines-mortgage): TCPA disclaimers, RESPA compliance and restricted keywords for mortgage and personal loan offers
- [Solar](https://px.com/offer-guidelines-solar): Required disclaimers and compliance standards for solar energy offers
- [Home Improvement Services](https://px.com/offer-guidelines-home-improvement-services): Compliance standards for home services offers other than solar
- [Education](https://px.com/offer-guidelines-education): TCPA disclaimers and compliance standards for enrollment campaigns
- [Medicare marketing guidelines](https://px.com/medicare-marketing-guidelines): CMS Medicare Communications and Marketing Guidelines, D-SNP rules, HPMS submission and SMID requirements for publisher creatives

## Company

- [About PX](https://px.com/about-px): Founded in 2010, PX brings transparency and predictability to lead buying. Mission, leadership team and offices
- [Careers](https://px.com/careers): Open roles across five global offices
- [Book a demo](https://px.com/book-a-demo): Request a live walkthrough with a specialist matched to your vertical

## Optional

- [Privacy Policy](https://px.com/privacy-policy): What information PX collects, how it is used and disclosed, and how to exercise data rights
- [Terms and Conditions](https://px.com/terms-and-conditions): Terms governing use of the PX website and services
- [Vulnerability Disclosure Policy](https://px.com/vulnerability-disclosure-policy): How to report a security vulnerability, PX's response commitments and safe harbor terms
- [Email Disclaimer](https://px.com/emaildisclaimer): Confidentiality notice attached to PX email correspondence