Looking for First-Party Data?
Gain immediate access to custom, pre-built audiences from your target consumer groups. Build your sales funnel with first-party data and keep your agents busy with targeted, high-intent prospects. Get them directly to your marketing tech stack through an API in real time.
Get Started with First-Party Data in 3 easy steps.
- Setup a PX account
- Integrate your CRM with our API
- Set up your campaign specifications with the support of a dedicated campaign manager (verticals, filters, daily volume caps, pacing) to start receiving prospects
Leading the way in customer acquisition
What is the PX Advantage?
The PX Marketplace connects you with hundreds of publishers to start buying first party data. No more hassle about contracting individual publishers to fulfil your volume demand. Our in-house team also takes care of compliance and quality checks.
We offer a tiered pricing model based on different factors like, age, vertical, and volume. We also have custom pricing options available for enterprise- level customers.
On PX, you can run your first-party data campaigns in parallel with real time campaigns. Our best customers have seen most success when using mix of both types of campaigns.
You can also integrate with our 3rd party compliance checks, like Blacklist Alliance, Jornaya, Trusted Form, RealPhone Validation, etc.
Quality & Quantity Go Hand-In-Hand
Compliance
We have Jornaya, TCPA, CAN-SPAM, phone number validation and profanity filter checks in place. All publishers are regulated on a weekly basis to continue posting compliant leads in our data pool.
De-duplication
Our technology suppresses your past purchases in real-time to prevent your campaign from buying duplicate leads for more efficient use of your resources. Have your own suppression list? Not a problem!
Campaign Filters
You can buy targeted leads from your ideal consumer segment using filters to narrow down key parameters like geography, age of the lead, and vertical specific filters (e.g., the electricity bill amount for solar, credit rating for mortgage/insurance).
FAQs
The categories available are near real-time, 1-7 days old, 7-30 days old, 31-60 days old, 61-90 days old.
No, the first party data publishers will not offer any leads to the real time pool. Their leads will be passed straight to our aged data pool, from where they become available in offline batch files or through API campaigns.
We have equally stringent compliance and quality checks for first party data. We support Jornaya, Trusted Form, Blacklist Alliance, and other third-party integrations as well to improve the quality further and to filter out serial litigators.
No, you are not charged extra for any filters you choose- geography, zip codes, age, or any vertical-specific filters. Ideally, you may not want to keep your filter set too restrictive, or else, not enough prospects will be available for your call centers, or you won’t be able to take advantage of our volume discounts.
You can send us suppression files so our system can run de-duplication checks on your campaign. Alternatively, we have powerful internal deduplication features that check your purchase history and identify any duplicates.
On average, the configuration with your CRM takes 2-3 business days.