Powering Education Affiliates to hit enrollment goals for 9 years and counting.
Education Affiliates runs career-focused schools across 30+ campuses, 20+ programs, and 10+ areas of interest. Since 2017, they have partnered with PX to grow enrollment, hit campus-level targets, and keep every lead compliant along the way.
About Education Affiliates
Education Affiliates teaches real-world career skills that lead to employment after graduation. With 30+ campus locations across the country, the company was built on a simple promise: train students in quality post-secondary programs so they can put those skills to work in their chosen profession, and create a positive impact on themselves, their families, and the employers who hire them.
After working with the PX team for the past seven years, I can say we chose the right partner. The account team's customer service and attention to detail have helped our campaigns consistently drive quality prospects for our career education programs. With PX's deep industry knowledge and compliance technology, they've helped drive cost-efficient growth. And, most importantly, they are good, honest people who are enjoyable to work with.
The Challenge
Education is one of the most competitive industries in the country, with many institutions chasing the same pool of students. To stand out, EA needed a growth partner who could do more than send leads:
- Cut through a crowded market with real differentiation, not just more spend.
- Get an unbiased, granular read on how each source actually performed.
- Scale a steady pipeline of prospects across every campus location.
- Stay flexible enough to meet campus-level goals that change month to month.
The Goals
- Stay within the marketing budget for each of the 30+ campuses.
- Hold a 50% contact rate and 30% transfer rate, so prospects reach campus teams.
- Keep average cost per enrollment under $1,300 across all programs.
How PX helped Education Affiliates grow enrollment
PX became the customer acquisition engine behind EA's 30+ campuses. Three things made the difference:
Diversified lead source mix, one place to manage it
Through PX, Education Affiliates taps into 25+ sources to run 55+ campaigns across multiple channels: call-verified campaigns, web lead campaigns, third-party social traffic, and direct web and social marketing. PX also brings EA's own private sources into the same system, so every acquisition activity runs in one place. From there, prospects route dynamically, either to EA's central team for immediate engagement or into nurture campaigns, based on real-time performance and need.
Personalization, campus by campus
PX Managed Services tunes every campaign to each campus's volume needs. The team works as an extension of EA, running the moving parts of campaign execution and analyzing performance at both the campus and program level. That level of detail is how EA lifts enrollment where it counts and acts on program-specific openings faster.
Compliance built into every lead
Regular audits and real-time monitoring keep delivery inside strict standards. PX reviews all materials monthly with Call Criteria, while iDatafy screens out low-quality leads before they reach EA. Advanced filters and rapid-response alerts protect TCPA compliance. The result: a 99% Call Criteria compliance score with zero TCPA infractions, across 2,000+ partner web pages reviewed.
The result
Over nine years, PX helped EA grow enrollment while holding cost and compliance steady across every campus.
Hit your enrollment goals,
campus by campus.
PX gives education programs more quality sources, campaign management tuned to each campus, and compliance checks built into every lead.
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